Born out of a true passion for images, TOILETPAPER is a magazine and a creative studio founded and run by Maurizio Cattelan and Pierpaolo Ferrari. In a world totally overcrowded with images that are quick and easy to consume, TOILETPAPER’s challenge and amusement is to produce images that last more than 2 seconds in people’s brain. These naughty, ironic, grotesque and absurd visuals are collected in the iconic and periodic TOILETPAPER MAGAZINE.

Guided by the infinite possibilities and dimensions of its visual production, TOILETPAPER’s identity is in constant evolution. Instead of closing its images inside an Art Gallery, we liked the idea to put our images on some every day object, in people’s houses: a table, a cloth, a cup, a mirror or a plate.

Therefore TOILEPAPER has become a much larger project, a multi branded and a multifaceted world including Editorial, Design (TOILETPAPER HOME designes for SELETTI), Advertising Campaigns, Events, Exhibitions, Hospitality (TOILETPAPER LIVING), Self-care (TOILETPAPER BEAUTY), Street Art and much more.

Going to unexpected directions. Talking to different people. Observing our everyday lives. Playing with our obsessions and contradictions. Making you think, making you smile. Provoking.

You can find us in our headquarter in Milan, surrounded by images that are colonizing buildings and giving new colors to the city.